Pay Per Click Advertising

Internet Marketing

Pay-Per-Click is a paid form of advertising, popularized mostly by the "search engine". The concept is fairly simple. Businesses bid to be placed at or near the top of the search results for particular keyword phrases. The bidding is done on a "per-click" basis, meaning that a company pays a specific amount every time the engine sends them a visitor. In addition, the top results on Overture also show up in the results of many of the popular search engines (usually listed as "sponsored" or "featured" results). Google has a similar version of PPC (AdWords Select) that has taken over some of the engines that used to display Overture results.